Redefining global brands...
Consistent transformation: the strategic repositioning of the Zyliss brand and a completely new, contemporary design language that revitalizes the brand and differentiates it clearly from the competition.
A strategic step
into the future
"Clear Brand Vision: Repositioning Zyliss as an Authentic Swiss Brand Internationally."
“Our first step was to define a clear brand vision that repositioned Zyliss as an authentic Swiss brand. It revitalizes the values of founder Karl Zysset: innovation and functionality without unnecessary frills.
Comprehensive analyses of the market, customers, and competition led to a strategic positioning that perfectly fits the brand: mature high-quality products, convincing through their thoughtful functionality. In a market flooded with gimmicks, Zyliss offers a genuine alternative.”
"Mature High-quality products that convince through their thoughtful functionality."
"The new, contemporary design language aims
for high acceptance and long-term relevance."
The new, contemporary design language aims for high acceptance and long-term relevance: soft, elegant, and modern, with a clear focus on functional details and optimal haptics. It combines performance with stylish kitchen interior design – in perfect balance.
A new focus on high-quality, sustainable materials further emphasises the repositioning: Less plastic, more durable and renewable resources.
"A new focus on high-quality, sustainable materials further emphasises the repositioning: Less plastic, more durable and renewable resources."
Differentiating corporate
design for a strong
brand image
"...close partner from brand vision to strategic planning, execution, and market launch."
As a close strategic partner, Tim Storti guided the Zyliss management through all phases of the repositioning – from vision to successful market launch. The kickoff was a collection of 24 kitchen utensils, which was presented at Ambiente in Frankfurt in February 2023 and received with great enthusiasm from retailers.
Based on this success, Studio Storti is refining the new corporate design language and gradually rolling it out across the entire product range. Each new product is carefully analyzed, constructed, tested, optimized, and redesigned until maximum performance is achieved. This ensures, as clearly visible to the consumer, a consistent and high-quality brand image at the point of sale.
“An impressive strategic achievement – and a huge design step for the Zyliss brand…”
"Based on this success, Studio Storti is refining the new corporate design language and gradually rolling it out across the entire product range."
A new era
"The new design language ensures, clearly recognizable to the consumer, a consistent, high-quality brand image at the point of sale."
“The result of our collaboration is a bold reinterpretation of the Zyliss brand, which reconnects with its roots while being fully prepared for the future. Together with our marketing experts from DIE KAVALLERIE, we revamped the entire brand presence – from corporate design and portfolio to packaging, trade show appearances, and the website. This allowed us to help Zyliss achieve a successful relaunch and position the brand with new momentum in the international market.”
