Driving innovation...

A carbonator for glass bottles – sleek, smart, attractive, brand-defining, and with a USP. Sounds simple...

Water carbonators seem fully developed – the products on the market are similar.
However, most only carbonate water in cheaply looking plastic bottles, and the few options for glass bottle carbonators are complex, expensive, and bulky.
PEARL CREATIVE and BRITA took on the challenge of developing the simplest, sleekest, and most aesthetically pleasing glass bottle carbonator that truly meets users’ needs and offers new solutions with added value.

Analysis and focus
for real innovation

"USP: A system that can directly fill not only modern design glass bottles but also insulated stainless steel bottles for on-the-go use in various sizes."

Together with BRITA, we first analyzed the market to identify potential for real innovation. Through intensive UX interviews and user analyses, a clear USP emerged: a system that can directly fill both modern design glass bottles and insulated stainless steel bottles in various sizes – a novel brand experience that no other provider offers in this form.
Early patent research accompanied the entire process. Based on this, we developed over 20 concept ideas, from which we selectively further developed and evaluated the most promising ones.

“Through reliability, strong execution, good visions, attractive design, and your high level of commitment, you have earned an excellent reputation with us over the past years.”

Brita Product Management

Partnership and
agile processes

As a strategic partner, we guided BRITA through the entire development process – from the initial concept to final industrialization. By closely integrating design and technology, potential challenges were identified early and efficiently addressed. To validate the requirements and intermediate results, PEARL CREATIVE continuously created prototypes and 3D prints, which were tested and iteratively optimized together with BRITA. The close collaboration with BRITA’s product development enabled a cost-optimized implementation in serial production.

A modern classic

"SodaTRIO exceeds the set goals and impresses with its modular product range."

The careful attention to detail paid off: SodaTRIO exceeds the set objectives and impresses with a modular product range. Two plastic variants and a high-quality premium version in stainless steel provide tailored solutions for different target groups and requirements.

“The classic. The Brita water carbonator and I – it was kind of love at first sight. A stylish, dishwasher-safe bottle for home and a practical bottle that keeps the water nice and cool for on the go. I’d buy it privately.”

Süddeutsche Zeitung Magazine - 10/2023