Empowering Startups...
Support in the conception, design, development and realisation of innovative ideas - to market maturity at record speed.
Entrepreneurial spirit meets realisation experts
"From the idea to series production: we supported Joe Nimble with strategic design, development expertise and a strong network."
The principle behind the Big Toe Power Pro is based on years of research – a strong foundation for an effective health and performance product.
Joe Nimble approached us with a patented functional model in tow – in search of a partner who could not only sharpen the design, but also think strategically from the outset, closely accompany product development and develop a scalable, flexible and thus future-proof production solution that makes sense for the margin.
“Good people who are passionate about the topic. That simply makes a big difference.”
Concentrated expertise, vision and can-do spirit
"We formed a team of regional specialists who turned the idea into reality - quickly, focussed and ready for the market."
In the first step, our tried-and-tested design methodology comes into play: the structured path from conceptualisation to prototyping and testing through to final design development.
The focus here was on close collaboration – between internal teams and external experts, between strategy, design, product management and technology. We put together an interdisciplinary team via our network to cover all relevant perspectives: specialists in wood and packaging worked closely with us and the Joe Nimble team right from the start, who also brought in a plastics expert.
The result was a product that is both functionally and visually convincing and is cost-conscious and production-orientated down to the last detail. Particularly important: a local, scalable production strategy that is designed for development towards higher quantities.
Key success factors for the young company!
An innovative training tool - Made in Germany
"A prime example of agility, dynamism, determination and experience.
A perfect match."
Ready for market in 8 weeks – it could hardly be quicker.
The product was created in a deliberately lean, agile process – perfect for the requirements of a start-up environment.
The initial production was financed via crowdfunding, and we supported the campaign with storytelling-focussed image and video material. The funding target was far exceeded after just a few hours.
The result: production is underway, the rollout has started – a successful go-to-market with real impact.
This fast yet well-founded approach is exemplary of modern start-up support: we think entrepreneurially, work iteratively and design future-proof solutions with the aim of moving markets – not just products. And thus, make start-ups and brands fit for the future.
“What makes me particularly proud is that we were able to realise all of this locally here within just a few months.”
